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Finding new ideas is a non-trivial exercise, and it's even more difficult to lead a team through the process of generating them. But with the scamper method you will have a real tool for generating and expanding ideas. The SCAMPER method is one of the many techniques that can be used to generate ideas. It takes creativity and inspiration, but also some discipline and steady hand to extract value from the brainstorming session and prevent it from degenerating into a mess. The method was initially theorized by Alex Faickney Osborn in 1953 (the OG inventor of the term "brainstorming")