Too Long; Didn't Read
To reduce or solve any issue one must understand the root cause of the problem first, from my experience in data science at e-commerce and in general following are the reasons for RTO:
Incorrect Address entered by the user
User Fraud — Evilness / Revenge 😈
User’s impulsive buying with COD options and later casually refusing to receive the delivery (in general studies claim that 40% of all the COD (Cash on delivery) orders are returned to the sellers)
Item available at a lower cost on some other platform