Unmet Customer Needs Fuel Innovation: Here’s How to Identify Themby@mustafanafees

Unmet Customer Needs Fuel Innovation: Here’s How to Identify Them

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Innovation comes from identifying customer needs and meeting them, says John Sutter. Sutter: Customers use products to achieve desired outcomes; you don’t want the product itself. To identify a need that’s either been poorly met or not met at all, you need to identify a customer journey map.
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by Mustafa Nafees @mustafanafees.Seasoned Product Manager with a demonstrated history of working in the information technology and services industry.
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