Too Long; Didn't Read
In the last ten years, “growth marketing” functions have sprung up inside Silicon Valley startups. Facebook, Pinterest, Uber, and others have institutionalized their growth marketing approach. With a well-thought-out growth marketing strategy, you can now use real-time data to validate which efforts are working and which are not. Growth marketing is the way of the future for leveraging data and agility to scale revenue and increase customer lifetime value.