Top Mobile App Marketing Trends to Watch in 2022

**Mobile app development **and marketing are evolving at an exponential rate, especially in the midst of this pandemic, which prompted people to depend more heavily on their phones. Technology advancements are also adapting to the new normal introducing innovative solutions to the market.

Some of these tools have come to disrupt the mobile app marketing environment thus intensifying the competition and uncovering previously unknown ways for mobile app owners to stand out in the market.

1. Fraud Detectors

You can never underestimate the importance of security. In fact, it is more important now than ever, considering the rapid increase in cyberattacks during the pandemic. It’s crucial to safeguard your mobile app marketing campaigns in order to avoid mobile ad fraud.

So how does mobile ad fraud happen?

It’s all in the metrics. Pay attention to the performance metrics of your campaigns and analyze the data carefully. Compare the number of clicks with no ID and those with a specific ID. Also, look into the clicks without a view - if the number is high, you should take measures. The time and clicks that it takes to install your app will also help you detect possible fraudulent cases.

Besides this, modern technology allows you to secure your mobile app marketing campaigns by means of powerful fraud detectors. These will detect hidden malware and pinpoint suspicious sources that might result in fraudulent installs.

2. Mobile Commerce

Mobile commerce might not be new, but it’s definitely on the rise. Still. It is expected that people will spend 40% more time in shopping apps by 2025 than they do now, and for obvious reasons. Mobile shopping is convenient, personalized, handy, and quick.

Through mobile commerce you can customize your promotions based on location, purchase patterns, interests, and other useful data. All major brands are now working on improving their mobile apps to provide the best possible experience to their customers.

Additionally, social commerce is only boosting the popularity of mobile commerce. All of the big social media platforms are already supporting it (Instagram, TikTok, Facebook, Snapchat). Consumers spend 145 minutes daily on social media and many of them prefer to shop right then and there.

3. Social Feature Integration into Mobile Games

2022 will definitely see a rise in mobile games with social features such as in-game chats, social media connections, spectator modes, etc. If you have a gaming app, be sure that it will become popular via spectator modes as a lot of people just enjoy watching others play games.

In other words, mobile games are pretty much separate social platforms and this will be enhanced in the coming year.

4. Video Content

In 2021, nearly 69% of all mobile traffic came from video content. This number will likely rise to 79% by the end of this decade.

The reason for this is that video content is easier on the eye and catches the attention of users more than anything. It’s better to see once than to hear about something a thousand times. Keep in mind that the secret to high-quality and eye-catching video content is simplicity: create simple, short, relevant, and to-the-point videos for your audience. And once again to highlight the importance of video content - remember that pretty much all social media sites are now focused on video and/or visual content of any type (be it Instagram, TikTok, or SnapChat).

5. Personalization

Personalization is all the rage, and for good reason. It works. Monitoring user behavior and analyzing the insights lets you come up with ads that really speak to your users.

What are their interests? What type of CTAs do they click on the most? What preferences do they have? After you know the answers to these questions, you can start segmenting your audience and creating the right content for them.

Delivering personalized content is a continuous process. Keep an eye on customer feedback, reviews, and A/B testing results in order to update your content accordingly.

6. Influencer Marketing

Promoting your product through influencers will become even more popular in the coming years. The secret is in choosing the right influencers, the ones who share authentic content that is relevant to your industry and target audience. Do thorough research and choose influencers who are genuine and share content relevant to your industry. Make sure to consider the expectations of your target audience as well. Don’t look down upon micro influencers - in fact, these are the people you should focus on especially if you are on a tight budget. Besides, micro influencers are more connected with their audience than those with millions of followers.

7. Voice Search

Google, Siri, Alexa, Cortana, you name it. These are all voice search virtual assistants used all over the world by millions of people. People don’t want to put much effort in things these days. It is simpler to voice search something than to spend time typing it in. So, make sure to enhance your voice search results. Keep in mind that people use conversational language when voice searching so put the focus on relevant keywords.

8. AI and Chatbots

Customers don’t like to wait and you are not a robot and can’t be there for them 24/7. At the same time, you don’t want to frustrate or scare away your customers. Modern technology gives the best solution to this as well: conversational AI chatbots.

Chatbots can give quick answers to customer inquiries while you are away. Having chatbots on your website can come with numerous benefits. Chatbots can

• Accept or cancel reservations
• Place orders
• Do surveys, quizzes, and promotions customers
• Answer inquiries via pre-programmed scripts and AI
• Help you gather user feedback
• Provide 24/7 service and a feel of human interaction while you are away

As you can see, mobile app marketing is changing very fast and new trends are introduced pretty much every day. Make sure to stay in tune with them and keep your customers satisfied.