Top 20 Digital Tools for Brick and Mortar Stores

There are four essential things that a retailer needs to run a store: products to sell, a good channel to sell those products, a method of promoting those products, and customers to make a purchase of those products. Just a couple of decades ago, these four things were everything that one needed to have a successful retail business. However, things have changed a lot these days. To be competitive on the twenty-first-century retail market, you have to have an entire arsenal of digital tools at your disposal to ensure that your business operates well and receives a steady stream of foot traffic. And here, we’ve compiled some of the best tools in the industry that you absolutely need to have in your arsenal. 1. EuclidAnalytics This tool is like Google Analytics for a brick-and-mortar store. It allows to collect various visitor-related data such as in-store acquisition, behavioral patterns, time of day preferences, days since the last visit, visit duration, visit frequency, likelihood to visit, most visited location, and many more, so you have a complete picture of your target audience. 2. Aislelabs Sophisticated big data and analytics technology used in Aislelabs is perfect for tracking in-store foot traffic and other customer-related data with WI-Fi, sensors, and mobile apps. 3. Simbe Robotics Tally, a robot produced by Simbe Robotics, is a good option for retailers who want to automate repetitive and laborious tasks such as auditing shelves for pricing errors and low-stock items, 4. Celect Needto predict future demand or optimize inventories? This top-notch big data predictive analytics platform is a good option for that because it helps users to gain insights into specific customer shopping, inventory analysis, and predict demand. 5. Estimote Get access to colorful beacons that send push notifications to your customers’ phones when they are nearby your store. 6. ShopperTrak This is a tool for those in need of an effective counting and conversion tracking system that provides reliable foot traffic data. 7. RetailNext A sophisticated system involving customer route mapping, mobile marketing, and traffic sensors. The data provided by these tools allows effective and efficient visitor tracking. 8. Blue Yonder Another leading predictive data platform. Developed in Germany, it utilizes the power of machine learning to produce valuable insights related to visitor tracking and store management. 9. ShopifyPOS Accept payment both in your store and on the go and manage inventory for ecommerce and brick-and-mortar stores. 10. Wave Accounting Track your income and expenses, understand your spending, manage your bank account, and do other accounting tasks with this intuitive tools designed for non-accountants. 11. FreshBooks Another powerful accounting solution for both small and large retailers. Automate tasks such as organizing expenses, following up with customers, tracking time, and invoicing. 12. Zoho Books With this online accounting software, you’ll manage your finances and automate business workflows without an additional training. 13. ZenDesk Retail & eCommerce customer support solution that involves everything from phone support and analytics to internal operations and social media. For example, the tool makes communicating with customers easy using web, email, chat, social media, or phone. 14. EndlessAisle If you want your visitors to have a chance to search for product-related data in your store, you need quality interactive retail displays. This tool is essentially an interactive touchscreen that enables in-store customers to browse product range, find directions, and make purchases. 15. Square Get a magstripe reader to accept payments for your products anywhere with this tool. Also, the systemallows to track sales and manage receipts, checks, and gift cards. 16. Essayhilfe Produce effective promotional texts, product descriptions, business plans, blog articles, and other written materials with this tool. 17. ChainDrive This is a product management tool for retailers that allows real-time management by tracking the location and status of your merchandise through the monitoring of sales, purchases, and transfers. 18. RetailOps An intuitive product management system that enables the users to work from the same page and automate a wide variety of repetitive tasks such as product management, sales, brand management, vendor management, inventory management, and others. 19. MarketTrack This tool uses sophisticated solutions such as ecommerce price tracking and brand protection solutions for competitive intelligence. 20. Aqute Intelligence Get insights into competitors’ operations, pricing, product plans, and internal structure to get ahead of the competition with this competitive intelligence tool. Dorothea Oppelland is high skilled editor, writer who currently works at . She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Dorothea , you can read about her business on . Ghostwriter Preise Ghostwriting Erfahrunge n