There are four essential things that a retailer needs to run a store: products to sell, a good channel to sell those products, a method of promoting those products, and customers to make a purchase of those products.
Just a couple of decades ago, these four things were everything that one
needed to have a successful retail business. However, things have
changed a lot these days.
needed to have a successful retail business. However, things have
changed a lot these days.
To be competitive on the twenty-first-century retail market, you have to
have an entire arsenal of digital tools at your disposal to ensure
that your business operates well and receives a steady stream of foot
traffic.
have an entire arsenal of digital tools at your disposal to ensure
that your business operates well and receives a steady stream of foot
traffic.
And here, we’ve compiled some of the best tools in the industry that
you absolutely need to have in your arsenal.
you absolutely need to have in your arsenal.
This tool is like Google Analytics for a brick-and-mortar store. It allows
to collect various visitor-related data such as in-store acquisition,
behavioral patterns, time of day preferences, days since the last
visit, visit duration, visit frequency, likelihood to visit, most
visited location, and many more, so you have a complete picture of
your target audience.
to collect various visitor-related data such as in-store acquisition,
behavioral patterns, time of day preferences, days since the last
visit, visit duration, visit frequency, likelihood to visit, most
visited location, and many more, so you have a complete picture of
your target audience.
Sophisticated big data and analytics technology used in Aislelabs is perfect for tracking in-store foot traffic and other customer-related data with
WI-Fi, sensors, and mobile apps.
WI-Fi, sensors, and mobile apps.
Tally, a robot produced by Simbe Robotics, is a good option for retailers
who want to automate repetitive and laborious tasks such as auditing
shelves for pricing errors and low-stock items,
who want to automate repetitive and laborious tasks such as auditing
shelves for pricing errors and low-stock items,
4.Celect
Needto predict future demand or optimize inventories? This top-notch big
data predictive analytics platform is a good option for that because
it helps users to gain insights into specific customer shopping,
inventory analysis, and predict demand.
data predictive analytics platform is a good option for that because
it helps users to gain insights into specific customer shopping,
inventory analysis, and predict demand.
5.Estimote
Get access to colorful beacons that send push notifications to your
customers’ phones when they are nearby your store.
customers’ phones when they are nearby your store.
This
is a tool for those in need of an effective counting and conversion
tracking system that provides reliable foot traffic data.
is a tool for those in need of an effective counting and conversion
tracking system that provides reliable foot traffic data.
A sophisticated system involving customer route mapping, mobile
marketing, and traffic sensors. The data provided by these tools
allows effective and efficient visitor tracking.
marketing, and traffic sensors. The data provided by these tools
allows effective and efficient visitor tracking.
Another leading predictive data platform. Developed in Germany, it utilizes
the power of machine learning to produce valuable insights related to
visitor tracking and store management.
the power of machine learning to produce valuable insights related to
visitor tracking and store management.
Accept payment both in your store and on the go and manage inventory for
ecommerce and brick-and-mortar stores.
ecommerce and brick-and-mortar stores.
10. Wave Accounting
Track your income and expenses, understand your spending, manage your bank account, and do other accounting tasks with this intuitive tools
designed for non-accountants.
designed for non-accountants.
11.FreshBooks
Another powerful accounting solution for both small and large retailers.
Automate tasks such as organizing expenses, following up with
customers, tracking time, and invoicing.
Automate tasks such as organizing expenses, following up with
customers, tracking time, and invoicing.
12. Zoho Books
With this online accounting software, you’ll manage your finances and
automate business workflows without an additional training.
automate business workflows without an additional training.
13.ZenDesk
Retail & eCommerce customer support solution that involves everything
from phone support and analytics to internal operations and social
media. For example, the tool makes communicating with customers easy
using web, email, chat, social media, or phone.
from phone support and analytics to internal operations and social
media. For example, the tool makes communicating with customers easy
using web, email, chat, social media, or phone.
14.EndlessAisle
If you want your visitors to have a chance to search for product-related
data in your store, you need quality interactive retail displays.
This tool is essentially an interactive touchscreen that enables
in-store customers to browse product range, find directions, and make
purchases.
data in your store, you need quality interactive retail displays.
This tool is essentially an interactive touchscreen that enables
in-store customers to browse product range, find directions, and make
purchases.
15.Square
Get a magstripe reader to accept payments for your products anywhere with this tool. Also, the systemallows to track sales and manage receipts, checks, and gift cards.
16.Essayhilfe
Produce effective promotional texts, product descriptions, business plans,
blog articles, and other written materials with this tool.
blog articles, and other written materials with this tool.
17.ChainDrive
This is a product management tool for retailers that allows real-time
management by tracking the location and status of your merchandise
through the monitoring of sales, purchases, and transfers.
management by tracking the location and status of your merchandise
through the monitoring of sales, purchases, and transfers.
18.RetailOps
An intuitive product management system that enables the users to work
from the same page and automate a wide variety of repetitive tasks
such as product management, sales, brand management, vendor
management, inventory management, and others.
from the same page and automate a wide variety of repetitive tasks
such as product management, sales, brand management, vendor
management, inventory management, and others.
19. MarketTrack
This tool uses sophisticated solutions such as ecommerce price tracking
and brand protection solutions for competitive intelligence.
and brand protection solutions for competitive intelligence.
Get insights into competitors’ operations, pricing, product plans, and
internal structure to get ahead of the competition with this
competitive intelligence tool.
internal structure to get ahead of the competition with this
competitive intelligence tool.
Dorothea Oppelland is high skilled editor, writer who currently works at
Ghostwriter Preise. She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Dorothea , you can read about her business on Ghostwriting Erfahrungen.
Ghostwriter Preise. She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Dorothea , you can read about her business on Ghostwriting Erfahrungen.