TikTok's Engagement Rate is an Average of 5.96% in 2022by@elenacucu
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TikTok's Engagement Rate is an Average of 5.96% in 2022

April 15th 2022
by @elenacucu 737 reads🖨️
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In 2022, TikTok’s **average engagement rate in 2022: 5.96%** The FMCG sector is the most engaging one on TikTok, having an average engagement rate of 15.82%, doubling its values compared to last year. The Beverages, Automotive, Travel, and Home-Living industries are some of the ones that seemed to have improved their TikTok marketing strategy, being rewarded with double engagement values. The average TikTok engagement rate has grown by 14.26% in 2022.

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