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Whether you are an established influencer or a brand wanting to gain a foot hold in the market, managing your own social media accounts can be time consuming and take away from the actions that really matter within your business and organisation. Automation can remove a lot of the stress and pressure that you are faced with when you are attempting to grow your accounts and get yourself and your brand recognised. In 2019, TikTok almost came out of nowhere and blind-sided other platforms such as snapchat and twitter, now its growth is expected to match that of Instagram. If you aren’t on TikTok yet don’t panic about your following, there are plenty of automation tools available to you to help you gain a foot hold. Using a tool to help grow your following can help you expand you reach organically.