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Many brands struggle with using Instagram to attract and convert leads into paying customers. This guide will show you how you can create an IG strategy designed specifically for selling your products or services. Show off your products and services without coming off as a salesperson. And Instagram is infamous for showing off what you're selling off, not hard sell, so show them off here is -- don't tell you to hard sell. The best way to know who your target audience is is to figure out their age, location, and interests.