Too Long; Didn't Read
Founder and CEO of SLOVA Tech PR international agency for IT business/co-founder of WTECH community explains how to minimize the chances of a media scandal. The first step is strategic: the role of the CEO in PR, the first thing to do is decide on the CEO’s image or a business owner. If the CEO is not ready for a public role, behavior and mood swings can cost the business billions of dollars in profit or investment. Discrimination of any kind is a direct path to a scandal.