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90% of candidates consider HR brand of an employer when applying, according to Employer Branding Insights Report 2019. 95% of respondents say company’s reputation matters a lot for them. HR brand is based on EVP (Employee Value Proposition) It includes: comfortable working conditions (a convenient office with a lounge or recreation area, a separate workplace, meeting rooms, a kitchen or dining room) caring for the employee (yourteammates are not overloaded daily, enjoy timely vacation, and if questions arise about work quality, they are addressed in a personal conversation; team microclimate.