Not even a year since Elon Musk's historic $44 billion purchase of Twitter and the world's richest man is already trying to wash his hands of the social media company. While Twitter's former management was all too happy to dump the company's problems on anyone adventurous (read: stupid) enough to buy the business, the fact that Musk got duped into doing so will be for years to come. remembered But instead of 'freeing' the bird like he promised, Musk now wants to bid adieu. Left with what is effectively a failed experiment in running a social media business, Musk has decided to pull the plug on the Twitter branding and accelerate plans for the "everything app" known as X. Yup, Twitter is going to become 'X' in the near future and the announcement came from the man himself who has already begun brandishing his profile with the new branding. Presumably, the shift to the everything app is being done to make Twitter profitable, something the company has struggled with since its inception. What that means for Twitter's existing goodwill is a whole different topic, but Musk is clearly bothered by the in the company's revenues. drop Ironically, with Musk still in the driver’s seat, Twitter's CEO Linda Yaccarino feels like a puppet CEO. After Musk's announcement, Yaccarino took to Twitter to explain the thought process in what was essentially corporate speak. actual " Yaccarino said. "Yada, yada, yada, yada, yada, yada, everything app So what will this 'everything' app entail? Well, based on everything we know so far, it's going to function like China's WeChat, a one-stop app that does literally , to the point that it is impossible to survive without it in the country. Just don't think too hard how the Chinese government uses it to spy on its citizens and a bunch of other nasty stuff. everything about Meanwhile, Mark Zuckerberg is already trying to capitalize on the fallout of Twitter with his copycat app, Threads. However, Zuck's take on Twitter has barely been able to capture the imagination of the internet at large. It seems Threads is just as likely to suffer the same fate as the ones before it: . Though what Zuck does to reverse this trend is yet to be seen. lack of user engagement In the meantime, let's toast to . everything™ ranked #34 on HackerNoon's this week. Twitter Tech Company Rankings 👋 You’re reading of HackerNoon's Tech Company News Brief, a weekly collection of tech goodness that combines HackerNoon's proprietary data with internet trends to determine which companies are rising and falling in the public consciousness. goes live tomorrow. Hate waiting? No problemo! Just subscribe to receive the newsletter a day early in your inbox. part 1 Part 2 here complete In Other News.. 📰 OpenAI's Sam Altman launches Worldcoin crypto project — via . Reuters It’s Spotify’s turn to increase prices — via . The Verge Threads has lured some creators who never loved Twitter — now Meta has to keep them— via . CNBC With the rise of AI, social media platforms could face a perfect storm of misinformation in 2024 — via . CNN Twitter co-founder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company — via . Fortune Leaders, experts offer artificial intelligence advice for real people — via . Axios And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon

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