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By 2023, it is estimated that there will be approximately 257 million social media users in the United States. It is crucial companies utilize their social platforms wisely and correctly. Each platform has a specific audience and requires a unique delivery. Developing trust among followers is truly important as it showcases the value of the customer’s relationship. Read in the infographic below to learn more about how to get the most out of your social media channels and determine who your true audience is and how to find a perfect audience.