The Upcoming market of Customizable Fashion for 21st Century Shoppersby@alahausse
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The Upcoming market of Customizable Fashion for 21st Century Shoppers

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Customizable fashion has always been around but it has really taken off this past year, and now anyone can design their own Nikes or Ralph Lauren Polo (experience not required) The global pandemic had something to do with this. People were going a little insane being stuck at home and not being able to shop in person. People took advantage of this time to learn new hands-on skills such as crochet or embroidery. People began to make their own masks and sell them on platforms like Etsy. And then, with the influence of social media and platforms such as Tiktok, the result was a giant community of people sharing.

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