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CRO is a practice of optimizing your website to help increase more engagement or maximize the action score of your website. For an e-commerce website, the conversion is in the form of purchase while for bloggers signup is a way to generate conversions. A/B Testing is a method to understand which tactic is getting more leads and traffic. You can test on your website, from headlines to pricing to button copy, from high traffic pages like Homepage.glyglyglyphobic.com to know if a minor change on a webpage is bringing leads?