With over 1.86 billion websites online currently, how does one ensure their business stands out on the World Wide Web? The answer lies in stellar UI/UX design that isn’t just limited to simplification and ease of use. What you are looking for is just the right help that can help you retain customers, increase engagement and reach.
Therefore as a UX/UI specialist, it is imperative to stay relevant. After all, each pixel counts and every millisecond determines whether you attract or repel online and mobile users. This article will help you keep up with UX/UI trends that have shifted dramatically with the development of virtual and remote working cultures.
Users visit a vast number of websites every day, therefore businesses must be creative to get their attention. To keep people on their websites, entrepreneurs focus on their visual attractiveness and usability. To stay competitive you must be updated on the newest UX/UI developments so that you can provide your customers with an immersive experience that keeps them engaged.
Let's take a closer look at the top UI/UX design trends for 2021 and how well-known businesses are implementing them.
Interactions that are not limited to touch
Immersive Illustrations and Visuals
Let's get right to it and explore in detail what's hot in the world of UX and UI design this year. A few of the trends highlighted here, such as creative typeface and minimalist layouts, are extensions of patterns we saw last year. Others have only lately surfaced and are anticipated to become Massive in the coming months.
As more customers join the internet, marketers, and manufacturers, as well as dot-com stores, entice consumers by giving huge amounts of product information. According to studies, online information overload causes customers to be less happy, less confident, and more confused.
Today, the functioning of components is crucial. So to minimize unnecessary overload, site designers are always looking for innovative methods to simplify graphic components.
It is critical to appropriately showcase a product's best characteristics and transmit the appropriate feelings from its use to buyers. Therefore 2021 saw a lot of software experimenting with different proportions and compositions by limiting the number of colors used. This trend substitutes the typical UI layout, which displays all significant material in the center of the page, with an overpowering full-screen experience.
The method maximizes screen area to generate a visual and emotional appeal, clearly conveying a webpage's objective, and promoting further investigation.
Complicated interfaces that require consumers to perform additional activities are a thing of the past. The year 2021 is all about reducing the number of items and fields that customers must fill out. One of the most recent UX trends is streamlined registration and sign in. Apple recently jumped on this bandwagon and developed a custom button that users can utilize to avoid additional registration steps.
Consumers worldwide utilize an average of 2.23 devices at the same time. They don’t have the time to remember and categorize any more passwords! Imagine how great it is to be logged in, in less than a second. Therefore many software designers ensure that Users have the option to input their phone number when signing in to their account.
Mobile devices now account for almost half of all search inquiries. People use their cell phones to choose a restaurant to eat at or to purchase movie tickets, as well as to explore travel marketplaces to plan a vacation.
According to Google, if they can't find what they're looking for quickly, more than 60% of mobile users move on to another website. This is true even if the user likes your company; 50% of people say they will use a company less if their mobile website experience is poor. But having a responsive website won’t cut it anymore. Try out the Mobile-first approach this year! Mobile-first design is a proactive approach to web design. It is about developing a website that not only works on mobile devices but is also intended for mobile.
Nowadays, web design should appear beautiful not just on the desktop version of your website or app, but also on mobile devices. As a result, the mobile-first strategy has emerged as a key UX trend. It's a wonderful technique for web designers to increase consumer connection.
We're talking about techniques of communicating with gadgets that don't require physical contacts, such as VUI (voice user interfaces) and air gesture control. Last year, we saw several voice-activated services. VUI is here to stay in 2021 too. Designers are attempting to stay up with the newest user experience trends by providing consumers with speech interfaces on a more frequent basis.
Today, for example, there are hundreds of applications that allow you to translate a word or sentence into any other language. The following is how it works. When you press a button, the gadget begins recording your voice and interpreting your words. Whereas Air gesture control is a method that elevates different gesture control techniques established with the introduction of touch displays to a new level.
Voice control and air gesture control, for example, are becoming increasingly common means of communicating with gadgets so don’t overlook this important trend!
In the year 2021, web designers discovered a new interest known as glass-morphism. This style stems from the blur effect, often known as a blurred background. When individuals gaze at such an element, it appears as if they are gazing through a magnifying glass.
While Neu-morphism imitated an extruded, plastic surface (while still appearing to be one layer), this new style is more vertical. Glass-morphism allows the user to just see which layer is on top of which, as if they were seeing through virtual glass.
The designer's creative profession necessitates persistent exploration and discovery of new trends and approaches. When utilized correctly, glass-morphism will make a website or app seem more appealing. This could significantly enhance UI accessibility, making navigating easy even for those with visual impairments. Make the most of glass morphism by experimenting with it and having fun!
Designers now utilize pastel hues in their works since 2021 is all about simplicity and uncomplicated web design. They emphasize the design's lightness and unobtrusiveness in this way. Such hues work nicely with a variety of themes. They establish the appropriate tone and ambiance for various websites.
However, this does not exclude you from using other hues. Don't be afraid to utilize vivid colors, vintage aesthetics, and one-of-a-kind designs, because the goal is to fully separate oneself from the competitors through UI design.
In 2021, typography goes rampant with stunning gigantic letters that overlay pictures, take center stage, or flow off the screen. The most recent design trends emphasize size and quality over quantity, indicating a greater concern for the meaning of words rather than their quantity.
This year, UX and UI designers also used a variety of font styles, contrasting colors, and dispersed text. All of these strategies seek to establish a strong visual hierarchy and an appeal that encourages visitors to proceed.
Take twitter’s new font as an example. Typography is thought to be an important part of the branding process, therefore, compromising on it by opting for old designs is a massive mistake you could be making.
An abstract portrayal of items and processes is ideal for the tech and production-oriented websites that cannot afford to lose users who become bored. Hyper-realistic sophisticated animations, renderings, and volumetric images that fascinate, surprise, and engage are among these tactics. For the past several years, consumers have been drawn to 3D designs.
Despite certain limitations in terms of memory usage, 3D will only grow in prominence, especially with the growing popularity of VR and AR technology. Cool abstractions, odd angles and more can be done in 3D without the use of real things, which frequently saves money, for example, when presenting a costly vehicle or an exotic residence. 3D draws attention and makes websites more interesting, causing users to stay on the page for longer periods and boosting session time.
In the 2D world, however, Illustrations continue to dominate user interface trends, as they did last year. They are, nevertheless, less general than before. Designers are experimenting with unique perspectives, dimensions, and stories these days. They use vibrant colors or, conversely, subdued pastels. The illustrations are becoming more elaborate and creating more of a sensation than ever before.
To succeed in building a one-of-a-kind and engaging user interface, carefully select and mix different trends to create an edge this year.