Active SEO Shield is a digital marketing agency, and we create custom strategies for clients
In today's fast-evolving digital world the importance of digital marketing is well understood and as we all know human beings are more drawn towards visuals. Visuals are more pleasing and good to look at; we can connect to visuals more than anything that is in writing hence digital brochures have come into being.
The craze in the market for digital brochures is ever increasing owing to its convenience, the vibrancy, sustainability and the amount of information. Flyers, pamphlets, etc. are well-known marketing tools from time immemorial but with the digitization of everything, people want everything in digital format.
Do you want to read a book? You get the digital version of it, you want to buy something? There are hundreds of online sites to choose…. everything is available in the digital platform today. This is the best time for businesses to go digital and opt for digital brochures because people will connect with it more…
Here, let us take a look at the top 10 benefits of digital brochures for online businesses.
1. Make real-time updates
Can your paper flyer or pamphlet support real-time updates? No, right? But digital brochure can. Nowadays, information is of utmost importance the more and relevant information you have, the better. One good thing about digital brochure is that you can update it whenever and wherever you want to make people aware of on-field news, yes but you must have a stable internet connection for this. The new and real-time updates about products and the other fine-tunings will help your sellers sell better and stay updated, your customers too will remain informed… so, just consider the convenience here.
2. Get ready-made templates
If you aren't a designer don't worry, things are made easier for you as you'll get ready-made templates and designs available online also there are free sites to download these templates, etc. Designing a unique and presentable digital brochure nowadays is a cakewalk, honestly.
Now you might worry “How will I host my digital brochure online?”
Well, there’s no need to worry because there are many formats you can choose from such as pdf or image or word, etc. Furthermore, Flipsnack is an amazing software that can help you to design your own digital brochure.
3. Marketing made affordable
If you have budget constraints, don't worry you can use budget-friendly software such as Flipsnack to design your own digital brochure which will be appreciated by all. With Flipsnack you can create interactive and engaging e-brochures to grab the attention of your audience. It ensures cost optimization too because you don't require a designer for this, plus no extra cost for printing, paper, etc. Digital brochures can save you a lot of money.
4. Easily customizable
You can customize these digital brochures quite easily. There are image editing tools, several designing sites available online, etc. with the help of each one of these you can make changes in your brochure and publish them online without any problem. This process is pretty user-friendly. You can also change the settings to make it safer so that no random person can have access to it hence there's no scope of your file getting deleted or changed.
5. Easily navigable
The ease of navigation has facilitated in making the user interface really good which is why digital brochures are so convenient.
6. Adaptable to different devices
The digital brochures can be seen on any number of screens including screens of smartphones, tablets, laptops, desktops, etc. They sit quite appropriately depending on the dimensions of the screens.
7. Catchy and engaging
The digital brochures grab the attention of the target audience and are pretty engaging. The readability and understandability scores of these are way more than banner ads or pamphlets moreover, the viewers have the liberty to change the viewing angles or zoom ratios according to their needs or comfort level.
8. Share them online
You have the liberty to share your digital brochures on various social media platforms such as Instagram, Twitter, Facebook, Pinterest, LinkedIn, etc.
9. Compatible with Virtual Reality
For the betterment of user interface, digital brochures enable you to incorporate virtual reality too. You can use a QR code so as to enable your audience to get your contact information real quick.
10. Embed CTA for user convenience
You want more customers or conversions for your business to grow right? You can incorporate Call-To-Action (CTA) buttons in the desired locations so that your potential customers can submit their queries (price, purpose, utility, etc.) regarding the product. You can further, analyze the click rates or check the heat map to understand how good or bad your digital brochures are performing. This analysis will help you to make any future customizations if needed. You can also optimize your brochures because your aim is constant i.e. to gain more conversions.
So to conclude it can be said that if used judiciously, digital brochures can turn out to be the real deal makers for you. You always have the liberty to try out new and unique things with digital brochures and these won’t burn a hole in your pocket for sure. Remember that there is no fixed rule to market a product or a service. If your marketing strategy is making your business grow…you are a champion. In today’s world where everything is digital, these digital brochures are perfect to reach out to your target audience.