"The most important thing for any ad is to know your audience," - says George Thomas McCormick by@Naijablogguy

"The most important thing for any ad is to know your audience," - says George Thomas McCormick

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George Thomas McCormick is the founder of SOAR: a full-funnel Facebook & Instagram marketing agency. Soar's main offering is creating and running profitable Facebook and Instagram ad campaigns for its clients. In an interview with George, he shared some of his thoughts on recent issues going on in the world and how they are affecting the digital marketing sphere. "The most important thing for any ad is to know your audience," he says. He sees influencer marketing becoming a lot more prominent in the next 10 years.

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