David Deal is a marketing executive, digital junkie, and pop culture lover.
With its latest quarterly earnings report, Facebook once again confounds the naysayers by succeeding financially and growing its global user base amid scandal. Here's what the Q3 2019 numbers say:
The quarterly growth reflects a longer term rise in its stock value, as seen below:
In fact, Facebook might be one of the world's most resilient brands. As surely as the sun rises, someone will beat up Facebook for any number of reasons, ranging from privacy lapses to Mark Zuckerberg's hubris.
And yet, look at the company's stock price over the years. Even within the past two bruising years, people are speaking with their actions by continuing to invest their money into Facebook (I am a Facebook investor, too).
The stock sell-off of December 2018, it should be noted, was hardly unique to Facebook.
So long as Facebook keeps its user base, advertisers are going to cozy up to the platform, and investors will keep investing.
But why does Facebook keep growing? By now, shouldn't people disgusted with Facebook's scandals simply leave?
Maybe the answer is a combination of both. At any rate, Facebook certainly faces a real threat of a government-madated break-up.
But long term, the biggest threat Facebook's financial growth may have more to do with the surging Gen Z population than the government.
In 2019, Business Insider reported that Facebook ranks behind Snap, YouTube, and Instagram as Gen Z's preferred social media networks.
Even then, Facebook owns Gen Z's favorite app: Instagram.
Will Facebook continue to grow despite its own problems?
Create your free account to unlock your custom reading experience.