Too Long; Didn't Read
In traditional influencer marketing, brands collaborated with celebrities through Ads and endorsements. Today, influence isn’t restricted to movie stars, sports stars, and other conventional celebrities alone. A modern-day influencer is not necessarily a celebrity but a person from the common populace, who has gained some popularity from the internet, and can do the same tasks as celebs would do for the brands. In 2019, when brands say influence marketing, know that they are talking about these micro-influencers too.