The “Hidden Hand“ Behind Social Media Algorithms and How it Works

Too Long; Didn't Read

Algorithmic arbiters have power in shaping our intuition about what is happening out there in the world, but can sometimes be unfair, biased or exploited, mostly to end users disadvantage. We need fast, natural way of keeping users feed relevant to them. The challenge here is to make scalable and efficient scoring algorithm that makes sense to the end user and delivers organic and authentic content. We are not going to talk about ethics of such algorithms here, but rather describe the basic technical idea and challenges behind it.