Too Long; Didn't Read
Before the 2020 pandemic, businesses viewed the job of digital marketing as something more than a fad but more akin to being a “necessary evil” business activity. Digital marketing teams became a highly fractured, generalized cost center for their organization. This is just a single example of how the traditional way of aligning your organization under a departmental structure led to implementing policies that did would not hold up under the digital “New Normal”. “The Great Restructuring” will inevitably change how businesses are operated in 2022 and in the future.