In a time long ago, a front-end developer became facinated with trying to understand the motivations behind the actions that individuals take. In that time, he was naive and believed that individuals were responsible for constructing their motivations. And so, he set himself on a path to become a social scientist. Only what he learned within his pursuit of understanding would change his career path forever. Over time, he became a marketing analyst, then a business strategy leader. Now, he is branching out to share all he knows. It won't be easy, but I promise it will be an adventure worth following.