Too Long; Didn't Read
This guide will help you understand account-level data in the context of B2B SaaS and the role of accounts in the customer lifecycle. By the end of this guide, you should have a clear understanding of account data, and if treated well, how it can improve the customer lucrative businesses and customer engagement metrics. If you don't use account data to attribute what's happening to your marketing campaigns, you might conclude that those campaigns don't deliver.