Digital marketing has changed much since it started in 1990. The story of digital marketing will not be complete without giving special credit to Google. Thanks to Google's continuous efforts, we are in a golden era of digital marketing, where there are no more flashy websites, doorway pages, sneaky redirects, nor all such practices. 30 Major changes that have taken place in the digital marketing industry since it started: 1. Revolution is the biggest thing in the last 30 years of digital marketing. Yahoo started it and then Google superseded it and changed the dynamics of the way people search information. Search Engines 2. changed the internet and definition of website design. Ethan Marcotte suggested the approach and has now become the standard of website design. Responsive design 3. The is there from the 1990s, but it was Apple that launched the UX terminology in the digital world when they launched the iPhone in 2007. From there UX became part of everything we do in digital marketing. user experience 4. In 2016, (51 per cent) overtook desktop searches for the first time. That was the time when business owners started thinking seriously to optimize their websites and marketing campaigns for mobile devices. mobile searches 5. “ ,” this quote from Microsoft founder Bill Gates became a success mantra for many digital marketers. However, the content was not king in digital marketing until Google released Google Panda in 2011 with a strict set of content-related guidelines. Content is king 6. .  Google took 15 years to understand this. But after the universal search (2007) update, Google starting indexing videos, images, pdf files content in search engine result pages (SERPs). Text is only one type of content 7. brought another shift in it. It was the year of 2015-16 when digital marketers frequently started creating content after analyzing their past data and industry reports. Data-driven content marketing 8. ? Page speed came into limelight in 2006 when Amazon claimed they saw 1 per cent increase in total revenue with a mere 100-millisecond increase in their page speed. How fast does your website load 9. Google introduced the Rank Brain algorithm in 2015 to provide relevant search results. It was one of the major steps by Google to improve user experience and crushed . black hat SEO practices 10. With the birth of Social media channels like LinkedIn (2002), Facebook (2004), Twitter (2006) etc. digital marketing took an interesting turn. Social media emerges as a competitive threat to Google and digital marketers started to advertise their products and services. thinking beyond Google 11. has started to connect people but after a few years, it becomes one of the best channels to buy and sell. Social media 12. We saw the . After the Google Penguin update, people began to understand that more than quantity. Many companies start using tools like SERPninja to create natural back links. transition phase from link building to link earning link quality matters 13. Traditional word-of-mouth marketing was replaced by with the advent of social media. influencer marketing 14. From online to offline brands, building and has become necessary. As per stats, today, 85 per cent of customer uses the internet to read reviews of a brand before making the purchase. maintaining online reputation 15. Traditional ways of collecting customer feedback (surveys or in-person) have gone, as social media becomes the number one platform to get . customer feedback 16. From 2000 to 2003 was the time when big brands nearly outranked local brands in SERPs. To revive the , Google launched Local 3-pack and the rest is history now. local brands in SERPs 17. Google launched (now known as Google Ads) in 2000 and from there it is ruling the world of online advertising. Google Adwords 18. is another powerful form of online advertising. Google started it in 2010 and now all naming advertising platforms enable advertisers to target their customers based on their interest and behavior. Remarketing 19. Google introduced Machine Learning (ML) in 2018. ML helps digital marketers to produce & provides quality data for advertising & other purposes. personalized content 20. Considering the steady growth of mobile users, in 2019, Google started rolling out the update to show the mobile version of pages in SERPs by default. Mobile-First Indexing 21. Amazon brought a change in digital marketing when it started its own advertising platform ( ) where sellers can create campaigns to promote their products and shops. Amazon owns 8.8 per cent of the US digital Ads spend in 2019. Amazon DSP 22. PayPal changed the way transactions have been done online. It has helped small to large scale sellers to accept . cross border transactions 23. have been around for so long. But it was MailChimp that changed the ways of email marketing and enables marketers or businesses to send millions of emails each day. Email marketing techniques 24. started losing ground with the rise of Omni-channel marketing. Nowadays, people like to connect with a brand that allows them to buy online and return offline or vice versa. Multi-channel marketing 25. About 5 billion videos are watched daily on YouTube. Due to better internet penetration and growth of Smartphone users, become extremely popular among users. Video and Live Streaming content 26. With the rise of (ABM), B2B marketing companies started treating special to the individual customer to make them feel valued. 87 per cent of B2B marketers agree that ABM delivers higher return on investment as compared to other marketing activities. Account-Based Marketing 27. industry began to take shape in the mid-2000s. As per recent studies, marketing automation counts a 14.5 per cent rise in sales productivity. Marketing Automation 28. Digital marketing changes the lives of not only businessmen but also individuals. Today, over 70 per cent of recruiters check social media and other online channels for . screening candidates 29. have taken over the long contact forms in many organizations. 58 per cent of B2B companies have started using such . Chatbots AI platform on their website 30. Though & are still in the nascent stage but many successful brands such as Amazon and Apple have started using AI on their website to present relevant and personalized content for their users. Artificial Intelligence (AI) Virtual Reality

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Digital Marketing Evolution from the 1990s to 2020s [A Top-30 List]

Digital Marketing Evolution from the 1990s to 2020s [A Top-30 List]

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