Too Long; Didn't Read
A new approach to linking on the web is needed to solve the problem of cross-platform cross-device and mobile apps. We need to take a fresh look at how we handle linking. A single, backwards-compatible, single-compatible infrastructure must fulfill the requirements for a new linking infrastructure. It is designed from the start to accommodate websites and apps, and flexible to adapt as future technologies come “on the scene “deep linking” will be part of it, but what we need now goes far beyond that.