The Death of App Attributionby@aeromusek
9,065 reads

The Death of App Attribution

April 16th 2019
35 min
by @aeromusek 9,065 reads
tldt arrow
Read on Terminal Reader🖨️

Too Long; Didn't Read

This is the second chapter in the story of Branch, and describes how we built the next-gen solution for mobile attribution. The underlying problem is that the mobile attribution platforms we use today are chips off the same old block. We need a new toolbox to rebuild attribution in a way that can keep up with our rapidly-changing digital landscape. We’re going to explore Branch’s perspective on an ideal attribution 2.0 solution in five chapters: What does “attribution” even mean? How a persona graph provides reliable and accurate measurement everywhere.

Companies Mentioned

Mention Thumbnail
Mention Thumbnail
featured image - The Death of App Attribution
react to story with heart

RELATED STORIES

L O A D I N G
. . . comments & more!
Hackernoon hq - po box 2206, edwards, colorado 81632, usa