Too Long; Didn't Read
This is the second chapter in the story of Branch, and describes how we built the next-gen solution for mobile attribution. The underlying problem is that the mobile attribution platforms we use today are chips off the same old block. We need a new toolbox to rebuild attribution in a way that can keep up with our rapidly-changing digital landscape. We’re going to explore Branch’s perspective on an ideal attribution 2.0 solution in five chapters: What does “attribution” even mean? How a persona graph provides reliable and accurate measurement everywhere.