The Death of App Attributionby@aeromusek
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The Death of App Attribution

by Alex Bauer35mApril 16th, 2019
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This is the second chapter in the story of Branch, and describes how we built the next-gen solution for mobile attribution. The underlying problem is that the mobile attribution platforms we use today are chips off the same old block. We need a new toolbox to rebuild attribution in a way that can keep up with our rapidly-changing digital landscape. We’re going to explore Branch’s perspective on an ideal attribution 2.0 solution in five chapters: What does “attribution” even mean? How a persona graph provides reliable and accurate measurement everywhere.

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Alex Bauer

Alex Bauer

@aeromusek

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