Too Long; Didn't Read
Hideo Kojima is the man who changed gaming. The God of War creator has been the subject of much of the most vitriolic criticism in the world of gaming. His detractors have some merit to these arguments, despite their deep, misgivings about his vision. But the use of God Of War as a make good promotion was behind the scenes. The use of the "Do Better" phrase was part of the old dad trope as well as the "All the world be the world" cult.