Too Long; Didn't Read
The goal of this article is to help you validate (or grow) your business by reliably sending relevant visitors to signup for your product or service. This article will help you evaluate acquisition channels, setting up your first ad campaigns and experimenting with your landing page and ad copy. It can be very easy to waste money if you aren’t tracking what ads are driving what actions on your site. For every single ad you create you will want a specific and unique URL that carries UTM parameters.