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Startups of the Year 2023: Hubforce - A New Way to Sellby@hubforce
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Startups of the Year 2023: Hubforce - A New Way to Sell

by HubforceJune 23rd, 2023
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Hubforce has been nominated in HackerNoon's annual Startup of the Year awards in London, United Kingdom. Please vote for us here: <https://startups.hackernoon.com/europe/london-england-uk. Read more about us below to understand why we deserve your vote.
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Welcome to HackerNoon’s Startups-Of-The-Year interview series. This section is curated by our Editorial team to spotlight bold and disruptive startups across the globe. If you’ve been nominated, create a brand profile and answer these questions here.


Hey Hackers,


Hubforce has been nominated in HackerNoon's annual Startup of the Year awards in London, United Kingdom.


Please vote for us here: https://startups.hackernoon.com/europe/europe-london-england-uk


Read more about us below to understand why we deserve your vote.

Meet Hubforce

Hubforce, the heartbeat of your sales


First, let us start with this statement: today, everyone is in the business of sales.


Whether you’re a Sales Director at an enterprise company, a Customer Success Manager at a growing business, a technical founder of a startup, a freelance designer, or a candidate looking for a new role, you have to learn how to sell your product, services, or skills.


Imagine that what you’re selling wouldn’t fit into a one-paragraph email.


And heavy attachments or file transfer links might help, but you have absolutely no visibility into how people on the receiving end view the content you’ve shared with them, who they forward it to, and what materials they might be still missing.


Unless they say directly… But how often do they?


Silence sucks, right? Luckily, a quiet customer is now a thing of the past. Because that’s where Hubforce comes to the rescue.


With Hubforce, you can easily build a dedicated interactive micro-site to create a personalized selling experience at any stage of your customer journey.


From outreach to post-demo to onboarding to renewal, you can track how your customers engage with your content and spark timely follow-ups and sales-ready conversations.

Our Role

Thomas Bellamy and Victor Potapov, co-founders at Hubforce


Since 2017, Victor and Thomas, co-founders at Hubforce, have worked on an e-learning software product. Having grown their team, they successfully merged design and learning practices, both so integrated into our lives yet so fragmented in most organizations.


Five years later, they brought this approach to sales at Hubforce – making the buyer engagement process more personalized, more intuitive, and more convenient.

How We're Changing the Digital Sales Room Industry

Although quite new, digital sales room platforms can be complex in user design and basic in analytics. Come on, guys, if we want to take on the outdated email practices collectively, we should aim for the opposite.


Or, at least, that’s how we at Hubforce do things.

Standing Out From the Crowd

So, what’s different about Hubforce?


  • It’s intuitively easy: you don’t have to be a designer to design beautiful, compelling sales content hubs.


  • It integrates with your current stack: you don’t need to reinvent your processes but rather bring them under one connected roof.


  • It is both smart and visual: using its dynamic engagement score formula, it adapts over time to your deal size, timeline, and process, whilst offering a clear, visual interpretation of buyer engagement for you to base your decisions on.


  • It takes minimal effort to connect on a personal level: its automatic white-labeling feature allows you to personalize every new hub to each new client.


  • It’s free to use and scalable for growth: Our basic plan is free for all to access and play with, and our pricing model scales together with your business with no unpredicted fees.

Our Thoughts on the Digital Sales Room Industry in 2023

We believe that there will be a lot of exciting development and investment for digital sales rooms in 2023.


First, we have already seen how the industry players like Trumpet, Workbounce, Valuecase, Dock, and Qwirl all went through their fundraising rounds in the last year – to take their products off the ground beyond just an MVP.


Cheers to healthy competition and finding a niche in which each of us would thrive! 🍻


Second, with the rise of generative AI, analytics become a game-changer. The better data visibility our products can offer, the more effective yet personal our customers’ sales processes will become.


If previously automation used to cost personalization, now we don’t have to choose – it’s both, in one place, at the right time.


Finally, we see a flaw in the name: “digital sales room.” Going back to our first statement in this post, everyone across business departments (and, frankly, without them, too) has to know how to sell.


We see a future where a digital sales room can also be a customer success room, an onboarding room, a renewal room, or a partner training room. Our industry needs to take a step away from CPQ software and become the best friend of CRM, CSM, and asset management.

What word defines the state of Digital Sales Software in 2023?

Intuitive.

Why we decided to participate in HackerNoon's Startup of the Year awards

We would love more people to know about digital sales rooms and share our story. And also our marketing manager is obsessed with everything that HackerNoon does.

Final Thoughts

Thank you for reading about our story.


Our fate is in your hands – may Hubforce be with you! ⚡️


Vote for us today! https://hackernoon.com/startups/europe/europe-london-england-uk