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Hackernoon logoStartup for Dummies by@Quentin Guignard

Startup for Dummies

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@Quentin GuignardQuentin Guignard

“A startup is an organization formed to search for a repeatable and scalable business model” — Steve Blank.

Published in French

The two key concepts that define startups are “repeatable” and “scalable”. Repeatable means that the solution is applicable for different types of sectors and customers. The scalable factor means that it can adapt to larger scales.

For example, The Facebook was a social network for the university campus. Then, it spread to all American universities. The model was replicable from one university to another. Mark Zuckerberg made the network grow step by step because the model was scalable. The network, now Facebook, has grown beyond students and has grown in almost every country.

The business model defines the nine following elements:

  1. Key Partners
  2. Key Activities
  3. Key Resources
  4. Value Propositions
  5. Relationships
  6. Channels
  7. Customers Segments
  8. Cost Structure
  9. Revenue Streams

Therefore, a startups is a company organized to grow quickly. It is a temporary state during which the company builds its business model.

What is the startup life cycle ?

  • Idea
  • Thinking
  • Associate
  • Market Research
  • MVP
  • Fail
  • MVP 2
  • Love Money
  • Users acquisition
  • Staff
  • Seed
  • Traction
  • Everything is fine
  • Everything is wrong
  • Pivot
  • High Traction
  • Funding rounds
  • Growth
  • Scaling
  • Exit
  • … new idea !


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