My journey from full-time employee to startup founder Where to begin.. Please help me to spot the errors we made along the way 😅 As long as you learn from things right?.. Let’s rewind — It’s and the summer is almost over my project Webfolio is doing alright, it made it onto Product Hunt and the user numbers were ticking over, things were okay but it was a free product. October 2015 As it continued to “grow” and after a walk with my (and ) through an Edinburgh thunderstorm all the while getting splashed by we decided to jump into this thing full time. co-founder fiancée crazy drivers startup At the time we had a lovely holiday planned for Cancùn which we had to ruthlessly kick to the curb in order to scrap together as much “runway” 🤔 as possible — with returning flat deposits and final paychecks we had just about $4,500 to last us…. So our initial plan was to keep growing Webfolio and look to monetise it via paid accounts and a recruitment section — both of these did not quite work for a couple of reasons: (October — December) 1- Retention Looking back now it seems simple. We were focusing too much on users registering but not checking in detail the time spent on the site and how many Webfolios that were ultimately made. There are a number of things we could have done to improve this but were we to do this again I would have stripped back on the features and even just had the first launch as a chrome extension with easier sharing options to build on existing user habits. 2 — Recruitment Agencies Our second pain point came with our service to connect developers (found via Github’s API) to recruiters, the dataset was just too small to work with recruiters. If we were to do this again I would have focused on being a service companies could use directly to search and hire developers. Webfolio Connect , this was all a great learning curve in communicating with both users (developers) and potential customers (recruiters). At the heart of Webfolio Connect is an email sending system which I think still has the potential to shake up email. Okay let’s change the tone More on that another day! Let’s fast forward to the start of now & I remember strongly starting to use and using it A LOT mainly for the stories. Around this time lots of channels slowly started to appear such as along with people like & and a few other early “adopters”. 2016 Snapchat Startup TV Mark Suster Justin Wu As time went on this feeling went from “this is great content and “this is great! it’s really helpful” to “wait a minute this is great and !”. to watch” should not be lost Wait a minute this content is great & ! should not be lost So it was time for another co-founder walk, this time to the surroundings of the least “ scene” in the world 😜. interesting Braintree Public Gardens startup Just to update you, when trying to burn as little as runway as possible you need to avoid as many costs as you can, so we had to move in with my parents — which for most people is not really an issue but during this time they were renovating their kitchen to the extent that no cooking was possible. You must also consider that there were 7 people in a house designed for 4 and we moved from Edinburgh (a place with a decent amount of startup events) to Braintree (a place with 0 startup events). So it was a bit of a squeeze! Even so — during this walk we came up with the initial idea for and right away started drawing basic wireframes. Snappd So there it was — an app for users to save their past Snapchat stories (not to forget Periscope streams, Instagram stories & much more) to grow their and or how does that sound? Snappd audience monetise “the home of vertical video” Then it was decision time. W_here can this go? Is it okay to stop working on Webfolio? The money is running out! — we can’t really bootstrap this now?_ I firmly believe if you are going to make a project switch like this you have to do it 100% — Even more so when you have a small team! After looking into the and being on Snapchat ourselves we just knew that making the switch to focus completely and 100% on Snappd was the right move to make! So we did. growth of vertical video content creators Fast forward to now and TADA 🎉 we have just started beta testing (On iOS 📱) — If you want to get involved either as a creator or a viewer and I’ll be in touch! add your email address here To complete this story — the answer is the money has completely run out now but with Snappd we managed to raise $…….. yes (to be continued!) I’m starting a podcast exploring what makes an engaging story. Would you like to be involved? Reach out (Twitter @russellbarnard or russell@snappd.tech) — Are you a storyteller! Find out more here I’m co founder of we are creating the home of vertical video coming soon to iOS Snappd

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Startup born after a year on just $4,500

Too Long; Didn't Read

Companies Mentioned

Russell Barnard

About Author

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