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Adam Gonzalez is Sweetshop's new Senior Vice President of International Marketing and Co-Founder of Social IQ a marketing company that specializes in working with brands and developing artists for major record labels. Adam Gonzalez says musicians frequently pivot onto making it to curated playlists, whether that’s editorial compilations like New Music Fridays, Caviar, Mint, Viva Latino! Rock This, or user-generated playlists like Release Radar and Discover Weekly can be much more powerful. How can you boost the chances of your music is included in a potential fan's Discover Weekly?