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Social selling is the practice of generating sales by establishing meaningful relationships with your prospects. The belief that having strong bonds with a broad network of potential customers is the key to making more sales lies at the core of social selling. Social selling doesn’t necessarily generate immediate sales, but it works wonders in the long-run. According to stats, social selling reduces the sales cycle by 20 days quicker than those who implement social selling into their routine deals. The social media market is the fastest-growing market ever. 54% of B2B marketers said they thank social media for the generation of leads.