Too Long; Didn't Read
Social commerce is the fastest-growing segment within the relatively mature e-commerce segment in China. Pinduoduo does almost $145B in annual GMV on top of sales by Alibaba and JD. The amount of time spent by users in China on social commerce apps has grown 6x indicating the growing importance of social commerce as a category. E-commerce is estimated to emerge as a $2T category in China, but social commerce is slated to be the fastest growing market cornering a share of ~13%.