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In-store marketing solution for FMCG brands and retailers. Smart Alternatives to Sampling Campaigns in Supermarkets. During COVID-19, Tokinomo explains how to replace sampling campaigns in a post-COVID-20 world. Retailer Sephora created a 3D, augmented reality-based mirror, thus giving customers the possibility to see how cosmetics would look on them without actually applying something on their faces. Walmart did it back in 2018, when shoppers were encouraged to scan codes through the chain’s app to unlock exclusive AR experiences featuring some of the brands available in its offer.