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Expert round-up: What is the most important part of any business? If you thought about the customer, then you are right! This is why we decided to ask 4 of the best retail experts their opinion about customer satisfaction and experience. If you are not satisfied with the in-store products or the services, your experience will definitely not be a best. How can retailers and brands put the customer first and still focus on increasing sales? We asked the experts more about the first pillar of customer experience: shopper satisfaction.