When it comes to protecting your data in the cloud, the conversation is often dominated by security — firewalls, access controls, and encryption protocols designed to keep bad actors out. But what if the real danger isn’t just outsiders breaking in but insiders already having access? What if your data was never private to begin with? At Sia, we acknowledge that proper data protection begins not with impenetrable defenses but with Supreme Privacy — a model where your data is encrypted, fragmented, and stored in such a way that no one but you can access it. This article explores what Supreme Privacy means, contrasts it with traditional notions of cloud security, and examines how Sia avoids the real-world privacy failures that have plagued conventional cloud storage providers. In a follow-up post, we’ll examine how Sia builds on this foundation to offer Impenetrable Security. Privacy and security are often conflated, but they serve different purposes. Security is about defending your data from tampering, corruption, or theft — it’s reactive. Most cloud providers focus their efforts here, locking the gates and patching vulnerabilities, all while retaining visibility into your files. Privacy, however, takes a proactive approach. It ensures that your data remains inaccessible to everyone except you. It’s not just about building stronger walls — it’s about eliminating the possibility of any single entity accessing your data. It prevents mass data exposure from negligence or malicious intent and removes any incentive for providers to misuse or monetize the data they store. To understand why this matters, we can look at the failures traditional cloud providers have faced in safeguarding user privacy. In 2014, a security lapse in Apple’s iCloud service led to the leak of private photos from numerous celebrities. Attackers used phishing and brute-force techniques to gain access, but the deeper issue was that once inside, the files were readily viewable because they had not been encrypted end-to-end.¹ ² Dropbox suffered a similar incident in 2011 when a bug temporarily allowed access to any account without a password.³ ⁴ Even beyond bugs and breaches, some platforms, like Google, have used user data for commercial gain. Until 2017, Google scanned Gmail contents to target users with ads — a practice that only ceased after public backlash.⁵ ⁶ ¹ ¹ ² ² ³ ³ ⁴ ⁴ ⁵ ⁵ ⁶ ⁶ https://www.youtube.com/watch?v=28eWDYiZqzg&embedable=true https://www.youtube.com/watch?v=28eWDYiZqzg&embedable=true These are not fringe cases — they’re symptomatic of a model that ensures storage providers have access and control over their users’ data. It is this fundamental flaw in the design that Sia aims to correct. Sia’s design begins with client-side encryption. Files are encrypted on your device before they leave it, meaning only you possess the decryption keys. After encryption, Sia fragments each file into thirty pieces using erasure coding, ensuring redundancy and resiliency. These fragments are then encrypted once more before being distributed across a decentralized network of hosts around the globe. This process means that no single host possesses enough information to reconstruct a file, nor can they read the fragment they do store. With Sia, even if attackers breached individual hosts, the fragmented, encrypted data would remain incomprehensible and useless. This architecture eliminates the need for trust, meaning there is no centralized authority with the power — or liability — to access your files. There’s no metadata leakage, no account-based identity tracking, and no single point of failure. Even if someone wanted to subpoena or hack into your files, there’s nothing to find. Compared to traditional providers like Dropbox or Google Drive, which rely on centralized infrastructure, log user activity, and often have access to plaintext data, Sia offers a dramatically different proposition. Privacy isn’t a toggle. It’s the default. Privacy is not a luxury; it’s a prerequisite for digital sovereignty. Sia does not require you to trust your data with anyone — not even us. Privacy is not a luxury; it’s a prerequisite for digital sovereignty. Sia does not require you to trust your data with anyone — not even us. It’s important to note that ensuring data privacy does not mean ignoring security. Quite the opposite: privacy is the foundation upon which effective security is built. Without privacy, any security measure is merely reactive — a patch on a system that already assumes visibility. By ensuring that your data is not accessible to any centralized entity, Sia virtually eliminates the opportunity for attacks. This protects your files not only from malicious actors but also from the very entities hosting or facilitating the storage. In our next article, we’ll examine how Sia builds Impenetrable Security on top of this privacy-centric architecture. While Supreme Privacy ensures your data is invisible and inaccessible, Impenetrable Security ensures it is immutable, resilient, and verifiably protected against failure or manipulation. Together, these two pillars define a new paradigm for decentralized cloud storage — one where your data is truly yours. References Fung, B. (2014, September 2). Apple’s basically blaming hack victims for not securing their own iCloud accounts. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2014/09/02/apples-basically-blaming-hack-victims-for-not-securing-their-own-icloud-accounts/
Lewis, D. (2014, September 2). iCloud data breach: Hacking and celebrity photos. Forbes. https://www.forbes.com/sites/davelewis/2014/09/02/icloud-data-breach-hacking-and-nude-celebrity-photos/
Ferdowsi, A. (2011, June 20). Yesterday’s authentication bug. The Dropbox Blog. https://blog.dropbox.com/index.php/yesterdays-authentication-bug/
Kincaid, J. (2011, June 20). Dropbox security bug made passwords optional for four hours. TechCrunch. https://techcrunch.com/2011/06/20/dropbox-security-bug-made-passwords-optional-for-four-hours/
Fung, B. (2017, June 26). Gmail will no longer snoop on your emails for advertising purposes. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2017/06/26/gmail-will-no-longer-snoop-on-your-emails-for-advertising-purposes/
Wakabayashi, D. (2017, June 23). Google will no longer scan Gmail for ad targeting. The New York Times. https://www.nytimes.com/2017/06/23/technology/gmail-ads.html Fung, B. (2014, September 2). Apple’s basically blaming hack victims for not securing their own iCloud accounts. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2014/09/02/apples-basically-blaming-hack-victims-for-not-securing-their-own-icloud-accounts/ Apple’s basically blaming hack victims for not securing their own iCloud accounts https://www.washingtonpost.com/news/the-switch/wp/2014/09/02/apples-basically-blaming-hack-victims-for-not-securing-their-own-icloud-accounts/ https://www.washingtonpost.com/news/the-switch/wp/2014/09/02/apples-basically-blaming-hack-victims-for-not-securing-their-own-icloud-accounts/ Lewis, D. (2014, September 2). iCloud data breach: Hacking and celebrity photos. Forbes. https://www.forbes.com/sites/davelewis/2014/09/02/icloud-data-breach-hacking-and-nude-celebrity-photos/ iCloud data breach: Hacking and celebrity photos https://www.forbes.com/sites/davelewis/2014/09/02/icloud-data-breach-hacking-and-nude-celebrity-photos/ https://www.forbes.com/sites/davelewis/2014/09/02/icloud-data-breach-hacking-and-nude-celebrity-photos/ Ferdowsi, A. (2011, June 20). Yesterday’s authentication bug. The Dropbox Blog. https://blog.dropbox.com/index.php/yesterdays-authentication-bug/ Yesterday’s authentication bug https://blog.dropbox.com/index.php/yesterdays-authentication-bug/ https://blog.dropbox.com/index.php/yesterdays-authentication-bug/ Kincaid, J. (2011, June 20). Dropbox security bug made passwords optional for four hours. TechCrunch. https://techcrunch.com/2011/06/20/dropbox-security-bug-made-passwords-optional-for-four-hours/ Dropbox security bug made passwords optional for four hours https://techcrunch.com/2011/06/20/dropbox-security-bug-made-passwords-optional-for-four-hours/ https://techcrunch.com/2011/06/20/dropbox-security-bug-made-passwords-optional-for-four-hours/ Fung, B. (2017, June 26). Gmail will no longer snoop on your emails for advertising purposes. The Washington Post. https://www.washingtonpost.com/news/the-switch/wp/2017/06/26/gmail-will-no-longer-snoop-on-your-emails-for-advertising-purposes/ Gmail will no longer snoop on your emails for advertising purposes https://www.washingtonpost.com/news/the-switch/wp/2017/06/26/gmail-will-no-longer-snoop-on-your-emails-for-advertising-purposes/ https://www.washingtonpost.com/news/the-switch/wp/2017/06/26/gmail-will-no-longer-snoop-on-your-emails-for-advertising-purposes/ Wakabayashi, D. (2017, June 23). Google will no longer scan Gmail for ad targeting. The New York Times. https://www.nytimes.com/2017/06/23/technology/gmail-ads.html Google will no longer scan Gmail for ad targeting https://www.nytimes.com/2017/06/23/technology/gmail-ads.html https://www.nytimes.com/2017/06/23/technology/gmail-ads.html

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