Too Long; Didn't Read
Aims to help your business generate qualified leads through search. AJ Kohn wrote an article supporting the argument to write for search engines, not humans. Ranking on search engines is super hard, especially when it’s a competitive keyword. Some websites have a higher domain authority with tons of backlinks. Others have the resources to create infographics and video content, making it harder to rank when you’re just starting out. Sucking up never works. Google bots are intelligent and adaptable.