Too Long; Didn't Read
An engaging copy should be so good that readers never want to leave your site. It must balance the intent of your reader with keyword research and emotions. The best businesses put their customer’s needs first before writing a line of text. The human ego often takes the driver seat where decision making is concerned. The headline is the most important part of a landing page, sales copy, email and other types of content. Find your big idea. A magnetic headline highlights the big idea and the benefit of your product in the headline.