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Use Search Intent to Increase Google Ranking [A How To Guide] Use Search intent to increase your product ranking. There are four categories of search queries: Informational, Navigational, Commercial and Transactional. Search intent is the specific motivation a user has in mind when conducting an online search. The knowledge of search intent helps you understand what your target audience is looking for with a few keywords. Google generated informational results such as video tutorial and blog posts that thoroughly answer this specific query.