Too Long; Didn't Read
Marketing is a big business and it's only going to grow bigger. Global digital economy needs effective marketing tools to power it- that includes data-mining techniques, predictive analytics, and intricate website optimization techniques. Adobe Marketing Cloud is an integrated platform that can help you get a 360-degree view of your customers, then create a comprehensive marketing plan based on this data. Global spending on social media marketing will grow from $1 billion in 2011 to $4.4 billion by 2016, IDC predicts.