Assessing Your Organization's Customer Data Maturityby@mparticle
26,405 reads

Assessing Your Organization's Customer Data Maturity

September 12th 2022
10 min
by @mparticle 26,405 reads
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Marketing departments are still trying to make sense of customer data they’re collecting, reduce manual work required to support customer data processes, and figure out how to use customer data to increase customer value. The Gartner CMO Council report surveyed 300 marketing leaders across industries and geographies and found that 80% of leaders said data, analytics and insights are “very important to winning and retaining customers,” nearly two-thirds were only moderately confident (or worse) in their data systems. To prevent your customer data set from becoming a data swamp, lay a solid, scalable customer data infrastructure at the heart of your martech stack.

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