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The research uses a troubled, though potentially successful, insurance company as an example to show on practice how artificial intelligence can be implemented by similar companies in the industry and beyond. Successful implementation of artificial intelligence (AI) in any insurance company requires an in-depth evaluation of critical challenges the organization confronts while executing its obligations. The most significant impact of AI involves the transformation of customer service delivery to make it fast and reduce unnecessary inconveniences. It is essential in the firm's profitability. The replacement of systems to pave the way for new AI programs may face a myriad of challenges.