Recession Proof Your eCPM and Ad Revenue: A Guide for Digital Publishersby@rashmi-sharma

Recession Proof Your eCPM and Ad Revenue: A Guide for Digital Publishers

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Publishers must identify early on when a recession is reaching out to their doors. With inflation, industries come to face much lesser output as consumers reduce their purchases. With advertisements facing setbacks, ad spending and publishers become largely affected by their lowering ad revenue. With paid apps, the recession will lead to more and more unsubscribers, not only cutting down on that revenue but largely affecting your eCPM rates. Publishers must take serious measures to ensure that all data and privacy is at an optimum state of optimum.

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