Too Long; Didn't Read
Google has announced the depreciation of third-party cookies will be delayed – again. Deprecating cookies could be a way to increase, not decrease, their market share. Google will handicap its competitors and gain more power on the internet, says John Defterios. Google's decision handicaps the growth trajectory of a major competitor, all under the guise of a user-first, privacy update, he says. Without cookies, retargeting is stymied if not over, and Google will be blocking its competitors from easily accessing valuable user data.