Too Long; Didn't Read
Some startups are “hot” enough to attract multiple VCs. The prevailing determinant on who to select is to go with the investor offering the highest post-money valuation. A higher valuation, perhaps more than anything, holds some vanity value, since people assume the higher the valuation, the more innovative and successful your company is. The right investment partner will offer your business guidance based on their experience successfully scaling other startups. Consider investment partners who already know your industry and have similar businesses in their portfolio.