3 Ways To Make Sure Your Startup Isn’t Successfulby@mark-flickinger
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3 Ways To Make Sure Your Startup Isn’t Successful

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Mark Flickinger VC at BIP Capital: Startups that focus on the wrong priorities are likely to fail. Focus on sales and marketing instead of ensuring their first customers’ satisfaction. Treat employees as if they’re easily replaceable parts of your business, he says. Too many startups invest in customer success much later than they should, too many young companies do not understand the value of taking care of and mining their existing customer base. Upselling to existing customers who have had a good experience with your business is easier and cheaper than starting from scratch.

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@mark-flickinger

Mark Flickinger

VC at BIP Capital, partnering with companies to accelerate growth and achieve success.

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