Qvest Shares Key AI Findings at NAB Show 2024, Highlighting Major Trends in Media and Entertainment

The 2024 NAB Show featured a lot about, expectedly, AI and the journey within the media and entertainment sectors. Qvest, a leader in digital transformation across broadcast, media, and entertainment, shared new insights into how Fortune 1000 major studios and network players are navigating the complex yet promising terrain of Artificial Intelligence (AI). This exploration into AI adoption strategies reveals a calculated yet visionary approach towards harnessing AI to redefine content creation, management, and distribution.

The Emergence of AI Councils and Task Forces

A notable trend from Qvest's comprehensive analysis points to a strategic pivot within the industry: about 80% of these media juggernauts have initiated AI Councils or Task Forces.

This move signifies a nuanced blend of anticipation and prudence, as these entities explore AI's capabilities through the lens of proofs of concept, focusing on areas like enterprise copilots, service area enhancements, localization, and content optimization. These steps mark the industry's commitment to remaining at the vanguard of technological innovation, albeit with a keen eye on budgetary constraints.

The Introduction of the GenAI Maturity Model

Among the insights shared at NAB 2024, Qvest's GenAI Maturity Model stands out, offering a structured path for organizations to leverage AI effectively. This model delineates a journey from AI awareness and experimentation to full operational integration and optimization, encapsulating the essence of strategic AI adoption for sustained innovation and competitive edge.

The transition towards AI integration is not without its challenges. The findings highlight a critical balance between enhancing operational efficiency and preserving creative autonomy—a dynamic that underscores the need for a comprehensive governance framework and a culture that embraces technological advancements.

Early Engagement with AI Technologies

Qvest's insights from NAB 2024 underscore a clear call-to-action for the media and entertainment industry: the time to engage with AI is now. Early adoption and strategic integration of AI technologies are crucial to ensuring competitiveness and success in a rapidly evolving digital landscape. This proactive stance is essential for navigating the future of media, where efficiency, innovation, and agility are the benchmarks of industry leadershipThe necessity for media companies to embrace AI technologies has never been more critical. Digital transformation is unforgiving to hesitance; technology will advance faster than companies can keep up with if they remain on the sidelines. Continuous improvement emerges as the real milestone in this journey.

Christophe Ponsart, EVP & GenAI Practice Co-Lead, Qvest US, shared this call to action to organizations, “Just dive in and begin. Delaying further minimizes opportunities for growth and potential returns. If there's an area that aligns with potential use cases, use it as a starting point to glean insights and embark on a journey of continuous improvement, which is at the heart of the GenAI process. The goal is to achieve ongoing enhancement in GenAI capabilities, leveraging these insights to build a stronger foundation for future advancements." This advice underscores the essential truth that inaction is the greater risk, urging companies to take proactive steps now or risk being left behind as technology forges ahead without them.

Qvest's presence at the event underscores the practical impact and advantages of Generative AI across the media sector. Highlighting the potential of GenAI, Qvest introduces solutions that revolutionize Customer Relationship Management (CRM) processes, enhance ad sales strategies with a language model-based Copilot, refine content licensing operations, and automate the creation of marketing materials. A notable example of Qvest's innovation is TV Buddy, a Conversational AI service designed to boost viewer engagement through interactive communication.

The company shared its collaborative solution and automation platform, qibb. As an Integration Platform as a Service (iPaaS), qibb is engineered to facilitate automated, scalable workflows throughout the entire media supply chain. It utilizes a low-code engine to meet the industry’s growing demand for streamlined, secure, and adaptable operations at an optimal cost.

Key features include:

• Simplification of media workflow automation and process inefficiencies via an accessible low-code engine, complemented by customizable dashboards.
• Agility in testing, integrating, and swapping GenAI products with ease, supported by generic connectors for a wide range of applications.
• Comprehensive and effortless integration of AI tools, provided by a rich catalog that includes over 100 applications, with more than 20 specifically focusing on AI.
• Minimized reliance on third-party vendors and reduced operational costs, thus fast-tracking the learning process internally and enhancing operational agility.

As the industry reflects on the insights from NAB Show 2024, Qvest's analysis provides a valuable roadmap for media companies. The journey towards AI-driven transformation is complex, yet undeniably promising. For Fortune 1000 major studios and network players, the path forward involves a strategic, informed approach to AI adoption—one that promises to revolutionize the media and entertainment landscape for years to come.

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